Throughout the remainder of the 70s, Hello Kitty’s popularity in the US continued to rise no only with the original intended demographic of children, but also with many eminent celebrities of stage and screen. Hello Kitty soon joined the jet set crowd and was frequently visiting New York City on the weekends to party at Studio 54. Hello Kitty soon fell into a lifestyle of not only luxury, but also extreme excess and hedonism. As her cocaine addiction became more severe, she would often indulge in 2 to 3 day binges, which would include compulsive drinking and unprotected sex with multiple partners at once. During a visit to her physician for a fever in June of 1982, Hello Kitty was diagnosed with AIDS and was told she would be expected to only live another 8 months. Due to her rapidly deteriorating condition, Hello Kitty was unable to stay as active as she had previously been with Sanrio and Tuxedo Sam stepped in on her behalf for many of her merchandising roles. Despite her reduced participation with the company, she took the position of U.S. children's ambassador for UNICEF since 1983. Her final days were spent in seclusion in her vacation home in Honolulu Hawaii. On the morning of January 17 1983, Hello Kitty took one final sail on her boat, the Kon-Kiti, and threw herself into the Pacific Ocean.